{"id":1126,"date":"2010-02-25T11:08:20","date_gmt":"2010-02-25T15:08:20","guid":{"rendered":"http:\/\/www.red-sweater.com\/blog\/?p=1126"},"modified":"2010-02-25T11:08:22","modified_gmt":"2010-02-25T15:08:22","slug":"always-be-marketing","status":"publish","type":"post","link":"https:\/\/redsweater.com\/blog\/1126\/always-be-marketing","title":{"rendered":"Always Be Marketing"},"content":{"rendered":"<p>Dan Wood just posted an <a href=\"http:\/\/www.karelia.com\/mac_indie_marketing\/daniel-jalkut-red-sweater-software.html\">interview with me<\/a> on the Mac Indie Marketing Blog. I love how interviews tease out thoughts that had never previously been fully gelled in my head. &nbsp;Thanks for the thoughtful conversation, Dan.<\/p>\n<p>Out of this experience came a new personal mantra: <strong>Always Be Marketing<\/strong>. This catch-phrase came to me as I tried to discover what it is that I actually do to market myself, my business, and my products. The answer fell somewhere between&nbsp;<em>nothing specifically <\/em><span>and <em>everything specifically!<\/em><\/span><\/p>\n<p>Another catch-phrase I bring up a lot when talking to other indie developers is <strong>Say Yes<\/strong><span>. This captures my belief that we developers are shy, scared, and would rather be programming than doing anything &#8220;out there in public.&#8221; So I often implore other developers to say yes to interviews, speaking engagements, etc., before your scared nerd-brain can take over and run screaming.<\/span><\/p>\n<p><span>But Always Be Marketing sort of captures the same sentiment while driving the message home:<\/span><\/p>\n<ul>\n<li><strong>The local user group wants me to present, should I go?<br \/><span style=\"font-weight: normal;\">Always be marketing.<\/span><\/strong><\/li>\n<li><strong>Another developer wants to co-market my product with theirs.<br \/><\/strong><span>Always be marketing.<\/span><\/li>\n<li><strong>What the &#8230; CNN wants me to be a talking head?!<br \/><\/strong><span>Always be marketing.<\/span><\/li>\n<li><strong>Should I really have a Twitter account <\/strong><span><em><strong>and <span style=\"font-style: normal;\">a Facebook account?<br \/><span style=\"font-weight: normal;\">Always be marketing.<\/span><\/span><\/strong><\/em><\/span><\/li>\n<li><strong>I don&#8217;t have time to monitor searches, comments, feedback.<br \/><\/strong><span>Always be marketing.<\/span><\/li>\n<\/ul>\n<p><span><span><span><span><span><em><span><span style=\"font-style: normal;\"><span>OK, I&#8217;m running dangerously close to being a world-class prick if I really reduce my conversational skills to this kind of catch-phrase smack-down. But you can bet this is what my &nbsp;internal dialogue is going to sound like from here on out.<\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><em><span><span style=\"font-style: normal;\"><span><br \/><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dan Wood just posted an interview with me on the Mac Indie Marketing Blog. I love how interviews tease out thoughts that had never previously been fully gelled in my head. &nbsp;Thanks for the thoughtful conversation, Dan. Out of this experience came a new personal mantra: Always Be Marketing. This catch-phrase came to me as [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,46,34,43],"tags":[],"class_list":["post-1126","post","type-post","status-publish","format-standard","hentry","category-business","category-indie","category-links","category-marketing"],"_links":{"self":[{"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/posts\/1126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/comments?post=1126"}],"version-history":[{"count":1,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/posts\/1126\/revisions"}],"predecessor-version":[{"id":1127,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/posts\/1126\/revisions\/1127"}],"wp:attachment":[{"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/media?parent=1126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/categories?post=1126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/tags?post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}