{"id":2055,"date":"2011-08-02T14:04:35","date_gmt":"2011-08-02T18:04:35","guid":{"rendered":"http:\/\/www.red-sweater.com\/blog\/?p=2055"},"modified":"2011-08-02T14:15:01","modified_gmt":"2011-08-02T18:15:01","slug":"facebooks-design-vacuum","status":"publish","type":"post","link":"https:\/\/redsweater.com\/blog\/2055\/facebooks-design-vacuum","title":{"rendered":"Facebook&#8217;s Design Vacuum"},"content":{"rendered":"<p>Facebook has acquired <a href=\"http:\/\/pushpoppress.com\/about\/\">Push Pop Press<\/a>, the tablet-oriented publishing company that was co-founded by one of the Mac community&#8217;s most successful young designers:\u00a0<a href=\"http:\/\/www.mikematas.com\/\">Mike Matas<\/a>.<\/p>\n<p>I learned about the news via <a href=\"https:\/\/twitter.com\/#!\/Lessien\/status\/98449211653242881\">Lessien on Twitter<\/a>, a woman about whom I know little, except that she offers reliably intelligent opinion about the tech world, and the mobile industry in particular. She shared the news with some curiosity about Facebook&#8217;s role in the deal:<\/p>\n<blockquote>\n<p>Wow, although I&#8217;m a bit surprised by the buyer. Congrats to the\u00a0<a href=\"https:\/\/twitter.com\/#!\/pushpoppress\">@pushpoppress<\/a> team.<\/p>\n<\/blockquote>\n<p>It does seem a little unusual for Facebook to acquire a publishing company. But Facebook has made at least one similar acquisition recently: <a href=\"http:\/\/www.madebysofa.com\/\">Sofa<\/a>,\u00a0the Dutch Mac developer and design firm. What interest did Facebook have in a company that sells Mac-only point of sale and developer software tools? They didn&#8217;t.<\/p>\n<p>Facebook bought Sofa for their world-class design team. I expect the situation is similar when it comes to Push Pop Press. I can imagine Facebook putting Push Pop&#8217;s publishing software to some good use,\u00a0but that&#8217;s just the icing on the Mike Matas\u00a0cake.<\/p>\n<p>Who will Facebook acquire next? Don&#8217;t let product scope cloud your crystal ball. Look for the most consistently polished user experiences in the software you use in any industry, on any platform. If it&#8217;s on Facebook&#8217;s radar, don&#8217;t be surprised to see them acquired next.<\/p>\n<p>This speaks well to Facebook&#8217;s product priorities, especially as they are increasingly framed as a competitor to Google, whose design is famously underwhelming. For Facebook, setting themselves apart as purveyors of finely crafted interfaces will become a huge competitive advantage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook has acquired Push Pop Press, the tablet-oriented publishing company that was co-founded by one of the Mac community&#8217;s most successful young designers:\u00a0Mike Matas. I learned about the news via Lessien on Twitter, a woman about whom I know little, except that she offers reliably intelligent opinion about the tech world, and the mobile industry [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,19],"tags":[],"class_list":["post-2055","post","type-post","status-publish","format-standard","hentry","category-business","category-technology"],"_links":{"self":[{"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/posts\/2055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/comments?post=2055"}],"version-history":[{"count":9,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/posts\/2055\/revisions"}],"predecessor-version":[{"id":2064,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/posts\/2055\/revisions\/2064"}],"wp:attachment":[{"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/media?parent=2055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/categories?post=2055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/tags?post=2055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}