{"id":2936,"date":"2014-04-08T08:58:42","date_gmt":"2014-04-08T12:58:42","guid":{"rendered":"http:\/\/www.red-sweater.com\/blog\/?p=2936"},"modified":"2014-04-08T09:55:00","modified_gmt":"2014-04-08T13:55:00","slug":"ten-dollar-apps","status":"publish","type":"post","link":"https:\/\/redsweater.com\/blog\/2936\/ten-dollar-apps","title":{"rendered":"Ten Dollar Apps"},"content":{"rendered":"<p>I&#8217;m launching an experiment today, possibly permanent, in which the prices of four of my apps will drop to just $9.95 each. <a href=\"http:\/\/www.red-sweater.com\/blackink\/\">Black Ink<\/a>, <a href=\"http:\/\/www.red-sweater.com\/fastscripts\/\">FastScripts<\/a>, <a href=\"http:\/\/www.red-sweater.com\/flextime\/\">FlexTime<\/a>, and <a href=\"http:\/\/www.red-sweater.com\/clarion\/\">Clarion<\/a> are all just $9.95 for a single-user license, or $14.95 for a family-pack license.<\/p>\n<p>I&#8217;ve long held fairly strong opinions about software pricing. I have <a href=\"http:\/\/www.red-sweater.com\/blog\/168\/the-price-is-wrong\">written extensively<\/a> about my rationale for maintaining relatively higher, dare I say <em>premium<\/em> prices on my software. I still believe that pricing too low is a mistake: it attracts users who don&#8217;t value good work, and leaves them lacking a sense of ownership. If a developer treats his or her software as disposable, then I think users are likely to treat it the same way.<\/p>\n<p>But in a post-App Store world, I am no longer convinced that $10 is a disposable price point. The four apps I&#8217;m adjusting the price on <em>could be sustainable<\/em> at that price point, thanks to their relatively modest support requirements. If the sales of these apps doubles or triple as a result of the price change, I will probably see a net gain financially, and will definitely be making a greater overall impression with my work.<\/p>\n<p>I&#8217;m sticking with $39.95 for <a href=\"http:\/\/www.red-sweater.com\/marsedit\/\">MarsEdit<\/a> because it&#8217;s a more nuanced and powerful app, requiring both more development time and more nuanced support from me. And although many people perceive it as mass-market software, it&#8217;s still a relatively niche market in which people who know how to get the most out of it are delighted to spend the money.<\/p>\n<p>I hope the new price points for these four apps will attract some of you to give them a try and to share the news about them with friends and colleagues. Let me know if you do try them out and have any feedback.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m launching an experiment today, possibly permanent, in which the prices of four of my apps will drop to just $9.95 each. Black Ink, FastScripts, FlexTime, and Clarion are all just $9.95 for a single-user license, or $14.95 for a family-pack license. I&#8217;ve long held fairly strong opinions about software pricing. I have written extensively [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,30,17,6,18],"tags":[],"class_list":["post-2936","post","type-post","status-publish","format-standard","hentry","category-blackink","category-business","category-clarion","category-fastscripts","category-flextime"],"_links":{"self":[{"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/posts\/2936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/comments?post=2936"}],"version-history":[{"count":4,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/posts\/2936\/revisions"}],"predecessor-version":[{"id":2940,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/posts\/2936\/revisions\/2940"}],"wp:attachment":[{"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/media?parent=2936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/categories?post=2936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redsweater.com\/blog\/wp-json\/wp\/v2\/tags?post=2936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}