Archive for the 'Articles' Category

Love Isn’t Annoying

Sunday, January 18th, 2009

Seth Godin writes today about an alleged dichotomy between products that customers “love” and products that customers find “unannoying.” I think smart marketers at Apple work to make products that people love. Smart marketers at American Airlines ought to work at making an airline that isn’t annoying. I find this false distinction hard to stomach. […]

Touch And Go Pricing

Saturday, December 27th, 2008

There has been much debate in the iPhone developer community about the price of applications for sale in Apple’s App Store. These prices are trending cheaper and cheaper, such that even products of considerable complexity are often available for just $1 or $2. I have myself experimented with selling a dirt-cheap and dead-simple application, Shush, […]

The Gift Of Software

Tuesday, December 16th, 2008

The holidays are upon us, and if you’re anything like me, you’ve put off buying gifts for your friends and loved ones until almost the last minute! I hope you won’t overlook the possibility of sending the gift of software this year. Thanks to a new feature in the Red Sweater Store, it’s finally easy […]

10,000 Apps

Monday, December 1st, 2008

Apple is celebrating the benchmark of 10,000 shipping “apps” for the iPhone. If my scare quotes convey some negative connotation, then they’ve done their job. The vast majority of applications I’ve tried on the iPhone hardly deserve to celebrated. I definitely do not think that sheer numbers are the story of the iPhone’s future, but […]