I don’t use Twitter as an official support avenue. It’s simply not possible to conduct effective support when limited to 140 characters per transaction. But it’s great for staying casually in touch with existing and potential customers. To try to stay as connected as possible, I monitor Twitter for mentions of my company name and products, as well as specific mentions of the company twitter account, the anthropomorphized MarsEdit account, and my personal account.

Starting today and running through the New Year, I’ll be giving away free Red Sweater products to a different Twitter user every day, from among those who mention them by name. This will be a fun way to recognize folks who are helping to spread the word about Red Sweater products, by casually mentioning them in their tweets.

OK, So How Do I Get My Wish Granted?

First of all, I’d like to be clear there is no guarantee that your tweet will be selected. But I’m on a mission to give away something every day, and to decide who I give it to, I’ll be reviewing the list of tweets that match our broad list of search terms. Basically, if you mention MarsEdit, Black Ink, FlexTime, FastScripts, or Clarion by name, or if you mention the @marsedit or @redsweater Twitter accounts, and you make it clear that you wish you had one of our products, then I might select you.

You don’t have to tweet repeatedly or daily. Any tweet starting today may be chosen as a winner up and through the New Year. You don’t even have to wish specifically for one of our products, but if you do it might make it easier for me to grant the wish!

If you’re curious to see who the winners are, you can follow @redsweater on Twitter, where I’ll be announcing and linking to the winner for each day.

Are You Asking Me To Spam My Followers?

I don’t think so, but I admit it’s a grey area. What really annoys me about Twitter-related promotions is when a company asks you to repost verbatim some slick marketing slogan, just for the chance of winning something. Here, I’m not asking you to do anything specific. I’m letting the world know that I’m giving some stuff away, and that in order to find out who wants it, I’m using Twitter as a convenient way of gauging desire for Red Sweater stuff.

In brief: it’s your Twitter account, and you know best how to keep it tasteful and amusing. If you can’t find an interesting way to express your Red Sweater wish, best not to participate!

The Fine Print

I REALLY HOPE THERE ISN’T ANY NEED FOR FINE PRINT BECAUSE I JUST WANT TO GIVE SOME STUFF AWAY AND HAVE NOBODY RAISE A BIG LEGAL FUSS ABOUT IT ARE WE AGREED THIS IS A GOOD IDEA AND THE LAWYERS DON’T NEED TO GET INVOLVED, AM I RIGHT?

This entry was posted to Business, Red Sweater News. Comments are closed. Thanks for reading!