We in New England and points north were treated to a Leopard Tech Talk from Apple today, held in glamorous Dedham, MA. I was very shocked and pleased to observe a huge crowd of attendees, and when I asked a member of Apple’s staff, he suggested that the number of registered attendees was around 400 people!
I never knew I was surrounded by so many Mac nerds.
Overall I had a great time, in spite of the fact that I woke up at an hour normally reserved for long-distance air travel. I started up my mostly-neglected car at 7:30AM, waited for it to warm up, and putted through the light snow to arrive in Dedham shortly after 8:00AM.
They reminded us early on that everything we would learn was subject to NDA. Well, not everything. Some of it is already public knowledge, or serves no purpose is staying secret, so I’ll share these vague observations:
- Apple is delivering a kick-ass collection of developer-happy features in Leopard. Developers who see the set of features thus far revealed are inclined to ask: “Can I make my app 10.5 only?”
- Sal Soghoian, who has graced this blog with comments, is a stellar speaker. I’ve never had the pleasure of seeing him perform before, and he’s got great style and grace, while making it look effortless. A real diamond for Apple.
- Apple remembers the HIG, and may find time to prove it to us one of these days. They also understand the need to “violate” the HIG. Duh, that’s why it’s a guideline, and not a rule.
- Apple has a magic quality that few other companies have. No, I don’t think this is just because I drank the Kool-Aid. Apple cares about quality. And they care about the user. This is evidenced by the raised eyebrows and the strained passionate voices of their employees as they explain the importance of various system improvements that will cause a better user experience.
I’m not exactly sure what the purpose of the Leopard Tech Talk Tour is, but I’m guessing it’s mainly to connect with developers and plant the message that Leopard is awesome. And if it’s important to plant that message, then they must realize that they need us. The goal of the talks is to excite my little developer brain, encourage me to renew my ADC membership, cause me to download and experiment with nifty new APIs, and pledge to remain a dedicated Mac platform developer. And, to feed me some cookies.