If you’re a software developer or web-savvy businessperson, you’ve probably heard of 37 Signals’s famous book, Getting Real, which aims to pass on some of the company’s wisdom about how to build and market relatively simple end-user applications. The book is aimed primarily at developers of web applications, expected considering the web is 37 Signals’s […]

There has been much debate in the iPhone developer community about the price of applications for sale in Apple’s App Store. These prices are trending cheaper and cheaper, such that even products of considerable complexity are often available for just $1 or $2. I have myself experimented with selling a dirt-cheap and dead-simple application, Shush, […]

When newcomers to programming on the Mac ask me for advice about getting started with Cocoa, I usually boil it down to three steps, depending on the amount of time and money they are prepared to put into the task: If you’re the slightest bit curious, buy Mark Dalrymple and Scott Knaster’s affordable book, Learn […]

Unit testing is a good idea. Ask any random developer what they think about unit testing and you’re likely to get one of four responses: I don’t know what they are. I love them! You should always use them! I hate them! You should never use them! I appreciate them, but I’m lazy and don’t […]