A Fresh Start

February 7th, 2021

I first established Red Sweater Software in 1999, when I was still living in San Francisco. At the time, I was working full time for Apple in Cupertino, but I had the idea of an independent software company simmering in the back of my mind. In 2002, I quit Apple not to focus on Red Sweater, but to pursue a second degree in Music. As it turned out, this also ended up kick-starting Red Sweater into a bona fide business.

For a few years, I used Red Sweater as the business name for my consulting services, while also developing and selling a few of my own apps, such as Clarion and FastScripts. Around 2006, I started to get more serious about the idea of going full-time developing my own apps, and dropped all of my consulting jobs to do just that.

Fast-forward 11 years, it was amazing to think that in the spring of 2019, I had been supporting myself and my family primarily with Red Sweater (as well as Core Intuition, the podcast I do with Manton Reece), for over a decade. But I was burning out a bit. My apps weren’t selling as well as they had been, and I was less motivated to keep working on them. After all that time without a steady paycheck, the lure of “uncomplicated money” was too much to pass up, so I took a nearly full-time job working with Mixed in Key.

Now, in the spring of 2021, I feel revitalized to pursue Red Sweater full time again, and am resigning my position with Mixed in Key to do that. I look forward to another ten years or more working on the apps I love so much, and hopefully unlocking the secret of making those apps lucrative enough to support myself and my family again.

Here’s to a fresh start for Red Sweater!