Archive for the 'Business' Category

Surfing In Antarctica

Monday, March 15th, 2010

I hate the iPad! I love the iPad! I object to Apple’s sometimes farcical behavior when it comes to App Store policies, rejections, exceptions, etc. But my feelings are extremely mixed. I love the hell out of my iPhone, and I pre-ordered an iPad at 8:30 AM on Friday. I believe Apple has a morsel of magical […]

Always Be Marketing

Thursday, February 25th, 2010

Dan Wood just posted an interview with me on the Mac Indie Marketing Blog. I love how interviews tease out thoughts that had never previously been fully gelled in my head.  Thanks for the thoughtful conversation, Dan. Out of this experience came a new personal mantra: Always Be Marketing. This catch-phrase came to me as […]

Shine A Light On Indies

Tuesday, January 12th, 2010

If you’ve been reading my blog for a while, you probably know that I’m pretty excited about what I like to call the “indie software business”. On Windows and other platforms this segment of the market is often referred to as “MicroISV.” Leave it to Mac developers to have a prettier name for it ;) but basically […]

Fishing For Customers

Thursday, December 31st, 2009

Dan Wood has picked up on something I said in Core Intuition 19, about how running a business and attracting customers can largely be seen as an exercise in extracting as many fish as possible from the proverbial customer sea. Mac Indie Marketing Blog: Fishing For The Big Picture Dan does a good job of […]