Archive for the 'Articles' Category

Shine A Light On Indies

Tuesday, January 12th, 2010

If you’ve been reading my blog for a while, you probably know that I’m pretty excited about what I like to call the “indie software business”. On Windows and other platforms this segment of the market is often referred to as “MicroISV.” Leave it to Mac developers to have a prettier name for it ;) but basically […]

Fishing For Customers

Thursday, December 31st, 2009

Dan Wood has picked up on something I said in Core Intuition 19, about how running a business and attracting customers can largely be seen as an exercise in extracting as many fish as possible from the proverbial customer sea. Mac Indie Marketing Blog: Fishing For The Big Picture Dan does a good job of […]

Open Source Obligations

Wednesday, December 30th, 2009

One of the beautiful aspects of open source software development is that individual contributors are, generally speaking, under no obligation to contribute their work. People who find time on their hands, and an inspiration to do something great, write some code and share it with the world. End of story. Or at least, that’s the […]

Wishes Do Come True

Monday, December 21st, 2009

I don’t use Twitter as an official support avenue. It’s simply not possible to conduct effective support when limited to 140 characters per transaction. But it’s great for staying casually in touch with existing and potential customers. To try to stay as connected as possible, I monitor Twitter for mentions of my company name and […]