Archive for the 'Indie' Category

Shine A Light On Indies

Tuesday, January 12th, 2010

If you’ve been reading my blog for a while, you probably know that I’m pretty excited about what I like to call the “indie software business”. On Windows and other platforms this segment of the market is often referred to as “MicroISV.” Leave it to Mac developers to have a prettier name for it ;) but basically […]

Fishing For Customers

Thursday, December 31st, 2009

Dan Wood has picked up on something I said in Core Intuition 19, about how running a business and attracting customers can largely be seen as an exercise in extracting as many fish as possible from the proverbial customer sea. Mac Indie Marketing Blog: Fishing For The Big Picture Dan does a good job of […]

Payback Time

Wednesday, December 23rd, 2009

Several weeks ago, I put together a seat-of-my-pants promotion called One Finger Discount. Over the course of a week, I facilitated the listing of software being offered at a 20% discount for a limited time. I did this because I was inspired to leverage the enthusiasm for software generated by MacHeist into something that might […]

Only A Game

Wednesday, December 16th, 2009

What is it about my job that makes it so damned enjoyable? I was discussing this earlier today with a friend and came to the conclusion, perhaps obvious, that it’s fun because running an indie software business feels like playing a game. I imagine that other small business owners, and larger venture entrepreneurs feel the […]