Starting a blog changed my life. Before Red Sweater Blog, nobody knew who I was, nobody cared what I was working on, and nobody (relatively speaking) bought any of my products. I’m not saying the blog changed everything overnight, but my first post, on June 24, 2005, set the stage for what has been an […]

What a whirlwind few days it’s been. Late Thursday evening, I was inspired by the current MacHeist promotion, and decided I would like to offer a 20% discount coupon to my customers. 1/5 off? That would make it 1/5 free, right? So it’s not a 5-finger discount, but a 1-finger discount. (Too clever for my […]

Dan Wood, one of the guys behind Sandvox, just launched a new blog dedicated to issues surrounding marketing as an indie Mac developer. Mac Indie Marketing kicks off with a nice post listing 11 free eBooks that pertain to the subject. Can’t beat the price, here’s to a long and healthy life for Dan’s new […]

Lots of great information and sample code to boot. I am always feeling overwhelmed and helpless when it comes to localization. The tools at our disposal don’t make it easy enough to “do it perfectly,” so I end up (for the most part) not offering localizations at all. Maybe I should give in and adopt […]