Gus Mueller, when writing about his journey toward indiedom, introduced a useful mantra for those of us trying to succeed in this business: “What Would Panic Do?” When faced with a question you haven’t answered before, whether it be with how to design a new UI, or how to respond to customers, just ask yourself what our beloved friends in Portland would do, and try your best to imitate it.

Anybody who has followed Panic’s success over the years may also have noticed the sheer magnitude of image piracy they have suffered, in particular of the Transmit logo. So today I found it especially appropriate to ask myself “What Would Panic Do,” when I discovered that MarsEdit’s icon has been misappropriated and included in a Linux distribution called PCLinuxOS.

(Image courtesy of Kevin Rodgers, who brought the issue to my attention).

It’s funny, MarsEdit of course isn’t even a web browser. But I guess somebody decided a globe icon of any kind would do in a pinch. After I got done laughing, I realized I had to figure out what to do. No, I mean, really what do I do? I’ve heard stories about how if you don’t defend your intellectual property, you run the risk of losing it. So I figured I needed to do something, anything that was not “sit back and do nothing.”

I’m not sure what Panic would do, aside from the “make a gallery and laugh at all the violators” angle. But because I’m a generally likable and friendly guy, I decided to try to get in touch with these PCLinuxOS people. I wanted to figure out how this happened, and who could remedy the situation. I went to the site and discovered there was no easy way to do so discreetly. There were forums, but I thought this would be best handled as an email inquiry. The closest thing I found was a PO Box in Texas. Somehow I was hoping for something a little more immediate. This is the internet, after all!

Via their web site I found out that they congregate in a couple IRC channels, so I figured that would be a good place to start. As a Mac developer who never touches Linux (I’m not anti-Linux, I just have other things to do), I put on my best polite humility personality and joined the channel, basically saying “Look, I’m not sure where to start, but you’ve got my app icon in your product.” The reaction was almost immediately hostile and confrontational. Whereas a responsible group of developers would appreciate having such a violation brought to their attention, this group seemed more interested in instructing me as to the evils of not sharing, and bemoaning the hassle of yet another “patent” issue. To be fair, I don’t know whether this motley collection of IRC patrons actually represents the PCLinuxOS development group or not, but this kind of blind hostility to a tactful inquiry makes it obvious how some bad seeds do a lot to ruin the reputation of a community.

(Somebody from the channel has posted the first part of the transcript in the PCLinuxOS forums. To the great credit of the forum participants, there seems to be a general and somewhat immediate consensus that the problem needs to be remedied. I’m going to wait to see how this plays out, but hopefully the forum patrons, and the project’s developers, will adopt a less hostile approach than the IRC patrons did.)

Ironically, some of the same people who were hostile at first later became somewhat more helpful. Perhaps I killed them with kindness (or persistence). I couldn’t really pin a badge of complete honor or shame on anybody, since they tended to switch somewhat confusingly from helpful to antagonistic. One guy repeatedly suggested that I wasn’t doing my footwork, and that I shouldn’t be accusing them of something until I know it’s their fault. My response was basically I don’t know what the heck is going on, I just know my icon is in your product. Call me crazy, but what you put in your product is your responsibility!

Finally one very reasonable-acting guy just said he would let the main developer know, and it should be easy to sort out. That’s the kind of response I was expecting to get, about 30 minutes earlier. If PCLinuxOS is looking for a “PR Czar,” they should put “mikes1” in charge. Step 1: Take responsibility. Step 2: Act responsibly. Pretty easy, really.

If you develop a product, even if it’s open source, make it easy for people to get in touch with you. And if you coordinate your support as a user around an open source project, don’t give your project a bad reputation by being a total jerk to anybody who drops in to gently inform you that your project is violating a copyright.

Hopefully dealing with this kind of situation won’t become a regular activity. I could really do with no more of that type of IRC chat. But if it does happen again, maybe I’ll be slightly more adept at handling it efficiently and without provoking hostility.

Update: The person in charge at PCLinuxOS has gotten in touch both via the comments below and by email, and I am very pleased by his apologetic and understanding tone. It sounds like things are going to be ironed out very quickly, which will be nice to see.

Also, while we’re talking so much about MarsEdit’s icon and where its rightful place is, it’s worth taking a minute to appreciate again how great a job Bryan Bell did designing it. I’m sure he would be just as displeased as I was to discover it as part of a Linux desktop theme.

Consider the trajectories of our careers. Most of us were committed to and already pretty good at whatever it is we do, by the time we were 20 years old or so. So much destiny determined so early on.

In the few short years between gaining consciousness and moving out of the house, you evaluated dozens or hundreds of possible interests and fine-tuned your natural skills, gravitating toward some career track that promised a rewarding and happy life. And you still had time left over to goof off with friends, watch TV, play video games, and sleep as much as humanly possible.

So what if you made the wrong choice? Most people I know are paralyzed by the thought of having to start over, but it doesn’t take that much work to learn a new trade. It’s the passion and determination that are impossible to fake.

Corey Peterson recently trusted his instincts and gave up a career as a software developer at Apple. Speaking of his years in college:

I quickly realized that EE was not my forte […] but I stubbornly stayed with the engineering part of my degree. There was no HCI [Human-Computer Interaction] program at ISU back then, and if I had known those programs existed I would have done things differently.

OK, to be fair he’s only giving up one career at Apple for another, but he’s achieving his dream of being a human interface designer. It takes guts to pull everything off the table, jumble it around, and start building again from scratch. Kudos to Corey, and good luck!

What amazes and appalls me is the extreme resistance most people have to rocking the boat of their career. I recently spoke with a guy in his mid-20’s who insisted he would stick with Perl programming even though he’s become passionate about Cocoa and the Mac. The reason? He’s a relatively big fish in the Perl pond, and doesn’t want to give up on that comfortable dominion. Sucks to be you, dude. And it will suck even more as each decade passes.

The good news is, unless you’ve lived an utterly single-tracked life, you’ve already got a head start in your new career. Whatever you’ve been quietly interested in for the past 5, 10, 20, 40? years, but haven’t been getting paid for, could be your next big move. You’re pretty darned good as far as a hobby is concerned, and it won’t take much work to fine-tune those skills into something marketable. Take a class. Adopt a practice regimen. You might even get away with honing your skills while goofing off with friends, watching TV, playing video games, and sleeping as much as humanly possible. It’s never too late to start over.

Since I acquired and renovated Black Ink, it’s been cranking along steadily winning the hearts of Mac-loving crossword solvers. Thankfully I have a group of really dedicated solvers who seem to find the strangest bugs. Black Ink 1.0.7 fixes an issue where puzzles that contain multi-character answers (like “CAT” all crammed into a single square) were not being detected as “correct,” and therefore not triggering the congratulatory hurrah dialog.

This release also restores the ability to zoom the puzzle’s size in and out by keyboard shortcut. For many MacXword fans, this was a major omission in Black Ink, so I hope they’ll be pleased by the new functionality.

Black Ink 1.0.7

• Menu items for making puzzle larger/smaller
• Add keyboard shortcut for opening web puzzle chooser
• Fix correctly-solved detection for puzzles with multi-character answers

I’ve been telling anybody who will listen, since even before I acquired MarsEdit, that if you want to be a significant member of the Mac developer community, you need to have a blog. In fact, you need a blog even if you’re not a Mac developer. It’s good for your business, it’s good for your social life, and it can even be good for your ego. You don’t have to use MarsEdit to write it, but you need to have one. Case closed.

And if you’ve been slow to pick up the habit, you better get moving. People from all professions and social circles are learning how important blogging is to staying connected in our modern digital world. Kevin O’Keefe is a former trial lawyer who is now trying to impress upon other lawyers the importance of marketing yourself on the web, with his own blog: Real Lawyers Have Blogs.

That’s right. Even the lawyers are blogging now. The “no duh” wisdom of starting a blog is spreading like wildfire. You have to ask yourself now if you’re involved with technology, do you want your lawyer to have a blog before you do?

My friend Oliver Brown once related to me some wisdom he had learned, I believe from his grandmother: “Everybody has at least one novel in them.” And the same is more than true when it comes to blogs. There’s a successful blog in you, you just need to figure out what it is. So what are you waiting for?

Here are common excuses I hear for not blogging, and my reaction to them:

Excuse: “Nobody reads/will read my blog…”

Well, duh. That’s because you haven’t written anything in 3 months, and the last time you did, it was about what you ate for breakfast. You can write more often and you can choose a topical area to focus on. What’s amazing about the web is it truly is so huge and there are so many people hungry for content, that your blog will gain a readership as long as you keep working at it.

Excuse: “I don’t have anything to say…”

If you can’t think of anything interesting to say, you might have to face the sad possibility that you’re not an interesting person. But that’s almost certainly not true. You just need to figure out what you do that’s interesting, and then share it.

Perhaps what makes you interesting is the way you solve programming bugs on the Mac, or perhaps it’s your extensive knowledge of postage stamps. Every time you get excited about something and wish you could share your discovery with somebody, the blog is your answer.

Maybe you share it with the world, or maybe you just share it with your close friends and family. Lots of people these days run more than one blog. A professional blog. A baby blog. A hobby blog. A humor blog. What makes you special? Who can you keep in touch with, educate, or entertain by way of a blog?

Excuse: “I’m not a very good writer…”

Blogs are conventionally prose-oriented, but there’s no reason they need to be exclusively so. If what you have to share is visual, then post photos or drawings to your blog. If you’re a wonderful orator, start a podcast (just another word for an audio blog). Perhaps your talent is writing one-line humorous quips; nobody says your blog entries need to be longer than one sentence! Math nerd? How about a “Proof of the Week” blog, or similar puzzling challenges for your readers?

Excuse: “I can’t blog because my employer won’t let me…”

First of all, what you do in your personal time is your business. If you’ve convinced yourself that your job can be jeopardized by engaging in a social life outside your company, then I’m really sad for you and your situation. Sucks to be you!

What’s more likely is you simply can’t blog specifically about what you’re working on. So what? Is that all you have to share with the world? Even if you can’t blog about the specifics of your work, I’m betting you can find oblique topics that relate your experiences with those of other people.

And if you’re really, truly scared for your job? Don’t blog under your real name. Sites like Blogger and WordPress make it a snap to set up a free blog that is very difficult to trace back to you. How do you think Fake Steve Jobs got away with his shenanigans for so long?

Excuse: “I don’t have time to blog…”

There’s a reason I put this one last. You’ve read this far through my blog? Don’t you have better things to do!? If you’re spending time reading other peoples’ blogs then you’ve obviously set aside some time in your busy schedule to engage with the world blogging community. The fact that you’re spending all that time listening and none of it speaking is just a matter of allocation. Join the conversation.

Lots of people don’t realize how little time it can take to run a blog. With modern publishing systems, adding new content is literally as easy as typing it into a text field and clicking “Send,” or “Publish,” or “Save.”

You’ve just got to take the leap and start your first blog. Once you do, you’ll wonder why you waited so long.